Thursday, November 20, 2008

A store that thinks like a customer?!?! Brilliant!

"I try to approach the visits from the standpoint of a customer. Does the building have the right goods out? Is it well-stocked and clean and safe? Nothing is a bigger turnoff than poor housekeeping, most particularly in a place where you have food. Also, when you have a sloppy building, I can guarantee you're going to have high shrinkage [pilfering and shoplifting]."
-Jim Sinegal, Costco CEO

Finally. A retailer that thinks like a customer. That's why we all love Costco. They know what the consumer wants and models everything around that. Good article that gives you a glimpse into the vision & mindset of Costco's leader.

I counted 8 entries (including the two on my facebook notes feed) for the $10 Costco cash card promo. Drawing will be conducted sometime this weekend via unbiased, independent means and winner will be posted on Monday!!!

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